“For foreigners there is any significant difference – added Maddaloni – also in terms of choices and purchases during the holiday. Shopping is favored by 12% of foreign tourists, while for Italians the percentage drops to 3.8. it is a series of fundamental information to guide strategies for promoting both the private tour operators that of the public in the planning of initiatives to extend the season and stay in our holiday destinations”. “In 2014 – said the summit Unioncamere Campania – we recorded 2.7 million foreign travelers; more than 14 million overnight stays and tourist spending of 1.4 billion euro. But the other side of the coin is the domestic tourism advancing like a car with the brakes on. the long wave of the crisis will be felt for a long time: decreases the propensity to travel of the Italians – concluded Maddaloni – to cope with increased spending and taxation. the decline of domestic tourism in Campania, in 2014, was about 7%”.

L'articolo More and more tourists seduced by the wonders of Campania Felix proviene da Charme.

Campania> Artecard is present in the Iberian capital with its two card (Naples and Campania) that collect a total of over 80 sites and museums, integrated with public transport and regional and discounts on services and cultural offerings bells. And always in Spain, in conjunction with the travel fair, is planning a special promotion at the Casa del Lector, prestigious headquarters of the Spanish Foundation Ruipierez German Sanchez, in the citadel cultural former slaughterhouse in Madrid. The foundation hosts, in fact, show the Villa of the Papyri at Herculaneum and realized in collaboration with the Archaeological Superintendence of Naples and Pompeii and Herculaneumwith the Museum of MAV.

On display there are over 100 artifacts from Herculaneum and the virtual reconstruction of the Villa of the Papyri and other domus for an event that is collecting an outstanding success, with more than 40 thousand appearances in a few weeks.

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“In addition to the exhibition we wanted to promote the distribution of materials at the Casa del lector our two flagship products next summer for the Vesuvian archaeological area, explains the CEO of Scabec SpA, Franco Tumino – . After the success of nightly visits to Herculaneum last summer, with the show/Buried Stories visit, for the next season, from June to September, re-present the initiative extending it also to a series of special events at night on the Grand Cone of Vesuvius” .

Both offers are included in the full program conceived and commissioned by the Department of Tourism & Cultural Heritage of the Region of Campania Pasquale Sommese titled “Journey to Campania. In the footsteps of the Grand Tour“, which includes nine itineraries enriched by cultural events and activities and to put the system through Campania>Artecard , with a significant improvement in the use and promotion of the cultural heritage of Campania”.

The detailed program of “Journey in Campania. In the footsteps of the Grand Tour” to be held from April to December 2014 will be presented on February 13 at the International Tourism Exchange in Milan at the Pavilion Campania.

L'articolo Treasures of Campania in exhibition in Madrid proviene da Charme.