Positano and Capri, fashion which conquer the world


For the summer of 2013, the fashion griffes are reproposing the timeless styles of Positano and Capri.

The details of “Positano fashion power” can be seen passing through the town’s narrow streets where, “… only the sea is horizontal, and everything that is terra firma is almost perpendicular”. The boutiques are full of chic numbers in linen, chintz, gauze and cotton, variously enriched with lace of with stones, pearl drops and coral.[charme-gallery]

The  yellows, oranges, greens reflect the nuances of the citrus groves of the Amalfi Coast, the turquoise of the sea or the magenta of bouganville. A short walk and you are engrossed in the unique fashion, perhaps made at the moment. A fashion institution in Positano is Maria “Lampo, adored by the Japanese and with Dustin Hoffmann, Colin Farrell and Renzo Arbore. among its clients. A story tells of clients asking her when they should return for their order and her replying “Go and have a swimfor a couple of hours. They’ll be ready when you get back”. From the 1960s, for men. women and children alike, it has been a place to go to find original pieces.[charme-gallery]

Another historical boutique is Mena Cinque’s, one of the first to use the technique of dyeing the garments to the client’s taste after it is completed. Then there are Marilù with elegant and romantic creations; Queen Moda with linen, cotton and silk dresses enriched by macramé and lace; and Blitz Moda with sophisticated youth fashion, while Cabiria Fashion distributes Positano style in Italy and abroad.

For shopping it’s a brief trip from Positano to Capri, with its griffes but also with artisan expertise. One place it is almost impossible to pass without stopping is the historical boutique of Amedeo Canfora whose hand-made sandals have been worn by Soraya, Maria Callas, Grace Kelly and Jackie KennedyToday. the boutique is run by his grandson Amedeo, but the inimitable style has remained the same: flat leather soles and leather heels with decorated straps. In another road is the boutique of Costanzo Ruocco, who left us a few years ago, a place frequented by Clark Gable, Sophia Loren, Liz Taylor and Brigitte Bardot, who wanted a special look. There’s also Giuseppe Faella’s  the oldest sandal boutique on the island, run by his son Vincenzo.[charme-gallery]

If sandals are not your thing then maybe you should go to the Piazzetta and to La Parisienne. Here, you can buy the special “pants” which are named after the island, from the line Adrian’s Capri. Simple but refined trousers “alla pescatore” still made in the same canvas as those worn by the 60s fashion icon Audrey Hepburn.[charme-gallery]